Category Archives: Digital Marketing

  • What Happens When You Stop SEO?

    What Happens When You Stop SEO?

    January 28, 2019

    Search Engine Optimization (SEO) clients often ask why they need to continue ongoing SEO work once they have started ranking well for the targeted keywords. “I’m already on the first page,”... Read More

  • Google AdWords Industry Benchmarks 2018

    Google AdWords Industry Benchmarks

    July 17, 2018

    It's not the best strategy to rely on benchmarks for key performance indicators (KPIs) when working with Google AdWords - there is too much variation between businesses, even in the same industry, to... Read More

  • Five Reasons You Should Outsource

    Five Reasons You Should Outsource

    February 02, 2018

    Outsourcing project work to outside vendors is often weighed against having internal employees handle the work. So, what benefits does outsourcing? Here are five ways outsourcing can offer a significa... Read More